Anastasia Argunova
How to support Ukrainian businesses?
My story

Hi, my name is Anastasia and I have a soul – this is my brand. 

Gnizdo is a brand of home textiles and clothes made of natural linen with Ukrainian spirit. 

We sew clothes, bed linen and textiles. 

We use only organic and natural materials. All of our products are made in Ukraine by local tailors. We support local jobs.  Each order is made to order to meet client’s needs, that’s why we don’t have a warehouse for unused and wasted materials. We use the remnants of fabric to make our packaging, create things in a minimalist style for any style and taste. We promote Ukrainian products. We are inspired by culture and ethnic motives and embody them in our products. We become friends with our clients after every purchase, answer all the questions and resolve any issues that may come up with our products while being used. 

We were located in Kharkiv before the war, but unfortunately it was impossible to stay there. 

Fabric warehouse, seamstresses and our office with all materials became inaccessible. Two weeks later since the war has broken out, we started to think how to resume work. 

I had to relocate to Lviv but as an owner I found a way to  manage all the processes remotely. 

In the future, we plan to find a small room in Western Ukraine for a mini-shop, try to transport our seamstresses’ equipment from Kharkiv and resume work, gradually entering the European market. 

Right now we only have an advertising budget for Ukraine. 

As soon as we resumed work, we decided to give customers a choice. They can buy things at full price and we transfer part of them to humanitarian needs in Kharkiv for reliable volunteers or buy things at a discount, thus supporting us as a brand. 

Getting new orders, we will be able to provide work for our team, especially our seamstresses. 

And most importantly, we will be able to promote the Ukrainian product in other markets. 


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